🧰 Tuesday Toolbook
My team spends most of its days installing AI agents inside service businesses…
Voice agents that answer the phone. Chatbots that book appointments at midnight. Follow-up that runs whether anyone remembers or not.
The build is rarely the hard part anymore. The hard part is the conversation before it. What exactly are we delivering, and what should it cost?
Here's why that matters to you, even if you've never sold a piece of technology in your life...
Your clients are going to ask you about AI. Some already have.
They won't be asking about AI in general. They'll want to know if you can help them answer the phone after hours, follow up with leads faster, or stop things from falling through the cracks.
Most service-based business owners hear that and assume it's someone else's job. It isn't. You already know the client, the problem, and how their business runs.
They're going to ask someone anyway. You may as well be the one with the answers and the solutions.
Whether you already sell AI services or never planned to, the moment you say yes, you land in the same spot:
"So what does this cost?"
And the answer comes out as a guess.
That feels like a pricing problem, but it's a packaging problem. You can't put a confident number on a few loose tools. You can put one on a clear offer. Get the structure right and the price almost sets itself.
That's why today's pick caught my attention.
Meet Mike Cooch
Mike is running a live, two-day workshop on how to build, price, and sell AI services.
Quick context. Mike built an IT services company onto the Inc. 5000 three years running, then sold it. His next company hit $300,000 a month in recurring revenue in its first year. I've made that Inc. list myself. Three years in a row isn't luck. It's a system.
He shows you how to stack what you sell into clear levels, each with its own price and margin. He covers keeping the tools separate from the hands-on work, so a client who needs less of your time still pays for what's running in their business. Then he walks through setting a price that holds without discounting, and repricing the clients you already have.
If you already sell AI, that's how one-time setups become monthly revenue. If you don't, it's how to add AI to what you sell without guessing at the number.
Know What You're Selling And What To Charge
Walk out with an offer you can explain in one sentence and a price you can say without flinching.
It runs live next Monday and Tuesday, September 21 and 22, at 12 PM EDT.
Andrew
P.S. See you inside The Growth Stack this Thursday. “AI Search Is the New ‘Referral’”
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